According to Tokyo Walker, a convenience store franchise Lawson opened a new store "Lawson at Tokyo-III" in Hakone, the model city of Tokyo-III. The store is completely covered with Evangelion-related stuff and decorations.
Eva fans have been rushing in the store and those Eva items and foods are sold as soon as they were put on the shelves. The store will close on May 17th.
http://myanimelist.net/forum/?topicid=202627
http://news.walkerplus.com/2010/0423/8/