Surely you are joking.
IMO, the Macross franchise is far better than most of the anime crap streaming the air waves on this side of the globe. Yes, apparently that's what's selling over here. And Macross has been baked for a Japanese audience for decades. So i don't expect it to be some massive hit over here. But i do expect it to be watched. And i also expect the the VF's to turn heads. Also. As we know, Macross has successfully been selling music and live concerts to it's domestic audience. (Even now). I don't expect Macross music to top the charts here. A few tracks will filter into the western anime playlists, tho.