Max was a standard release and Milia is a Tamashi Web Exclusive. That is why I like web exclusives better. You can always get them because the window stays open so much longer. Anytime I see "Web Exclusive" on the release, my anxiety drops. I will say however; that lately, and I mean for about the last 2 years, even if you miss the pre-order window, they have always been available at release with a slight mark up.