Indeed the cheaper price may attract more kids into this hobby. Think of how much we pay for a box of imai/arii macross model compare to the price that bandai is selling the newer kits right now. The model hobby is getting more and more expensive. It's a hobby for people that are able to earn a lot. Do you think a father will let his son start a hobby in model. Many of my colleagues want to introduce their kids into building models and they usually ask for my opinion/ I'll just tell them to think of how much he is going to pay for the start up tools (glues,paints,knives, sand papers...) I'll stop them from buying them expensive models. But you know with kids... they want what others have. They end up trashing all the expensive models...
Lesser and lesser kids or younger generations are into this hobby. I'm born in the 60's I still remember that buying a little box of model here in HK during the 70's was around 1.5HKD and if you buy a box of model that comes with motors then it'll be 20-30 dollars. The 1/100 macross kit in the 80s are 20-30 HKD. I already cannot afford to buy one. Right now a 1/72 Macross Frontier kit are around 300-700 HKD. I won't bother to buy it for my son.
It's just tooo expensive.