Generally, no. But the exact image you posted was an "event", and a plot point. I mean, it's not even hinted at on the packaging of the first wave or two of toys--therefore, they're trying to keep it secret. Thus, it's a spoiler.
IMHO, almost anything that is "newly revealed" from now until release day is going to be a spoiler---there's only a month to go. Pretty much every major toy and character has been revealed. However, not all ASPECTS of every toy/character have been revealed--spoilers can still be had from characters we already know about.
PS---I consider the ice cream truck a spoiler.