Ok, I am assuming you are talking about the recent Alpha problems everyone is complaining. It is because no one else is making the Alpha/Legioss toy. And no one wants to pay $150 for the old Gakken ones as well. Also, they make a Beta for the Alpha but we do not know that. i believe some bought for the sake of of having a toy that has the alpha/beta linkup.
Me? I always shop for a good deal. I got my alpha for $65 on preorder. I also got a Gakken Alpha. I will do a comparison/review when I get my MPC Alpha.