To go back to this point for a moment....
Fairly good primer for getting people to rethink IP and how it relates to the market. Harmony Gold, via Tommy Yune, is most certainly NOT connecting with fans. That, right there, is the main failure of the Robotech franchise as it exists now. Robotech.com is basically a joke that offers next to nothing for fans. Had it actually been done properly, you would be able to access all kinds of content such as lineart, more expansive profiles of mecha, characters etc. As it is, its a half-arsed joke. There is nothing there to keep fans interested. Kinda pathetic, truth be told.