I don't mind looking stupid if i can get rich with it.
Geeky hobbies aside, the guy's a genius in creating revenue. He's launched various projects within his website for the community that has big potential for revenue generation. Linking PVC toy figure pictures through the Amazon affliate program is one of them. His traffic is pretty off the roof as it is right now and toy companies actually send him free stuff to be reviewed, just like Graham for Yamato.