Let me get in my last words before this becomes an all out flame war.
I was suggesting a bookstyle packaging and not neccessarily an exact copy of the MP RT line. Just the same general idea. It could be much more bland, but decent enough and of the right form factor that it not only could be, but more importantly, that you would actually want to display them.
I suggested a mark up of $10 - 20 for the packaging which would go towards materials, R&R, etc. The markup would acount for all costs (they can use the previously allocated funds for the old boxes to go towards the costs of the new books). Hence, there SHOULDN"T be any loss in quality of the Yams.