areaseven Posted May 1, 2004 Share Posted May 1, 2004 From the Anime News Network: San Francisco, Calif, April 27, 2004 -- VIZ, LLC, one of the leading publishers and distributors of manga and anime content for North American audiences, announced today the launch of a new advertising campaign with Dr Pepper. The first advertising will appear in the pages of the June 2004 issue of SHONEN JUMP magazine, which goes on sale nationwide on May 4, 2004.To help promote the campaign, SHONEN JUMP and Dr Pepper, will also launch the "Be You, Be a Pepper, Be Manga" art contest providing readers and self-styled manga artists the opportunity to win prizes from Dr Pepper. SHONEN JUMP readers will be encouraged to draw themselves as an original manga-style character enjoying the great taste of Dr Pepper. Twenty submitted entries will be selected as finalists by the magazine's editors based on originality, creativity and the incorporation of a Dr Pepper can/bottle/logo. The finalists will be posted on the SHONEN JUMP website at www.SHONENJUMP.com. Readers may vote for favorites via the site and will select the Grand Prize winner, who will be awarded a Trek mountain bike valued at $400.00. A First Place winner will score a Nintendo Game Cube and twenty-five Runner-ups will win official Dr Pepper hats. In addition, finalists will be given the opportunity to have their artwork featured online and may have the prospect to be featured in an upcoming issue of SHONEN JUMP. "SHONEN JUMP is pleased to partner with Dr Pepper to offer this unique, promotional and artistic opportunity to our fans," states Yumi Hoashi, Vice President of SHONEN JUMP. "Surveys have shown that Dr Pepper is the beverage-of-choice among SHONEN JUMP readers and the edgy image of the brand, combined with the popularity of manga and anime, should make for great synergy." "Based on the uniqueness of both SHONEN JUMP magazine and Dr Pepper, and the increasing 'coolness' of manga and anime, we feel strongly this promotional campaign will be a hit," said Peter Nelson, field marketing manager, Dr Pepper/Seven Up, Inc. "We look forward to this opportunity to reach our consumers via SHONEN JUMP. SHONEN JUMP is an exciting new property whose uniqueness resembles the type of taste our consumers thirst for. We look forward to a long and successful relationship with VIZ." Since its debut in 2003, SHONEN JUMP magazine has built a devoted and growing reader base with a current monthly paid circulation rate of 177,000. The monthly anthology is the North American counterpart of the popular Japanese weekly of the same name and features the serialized adventures of DRAGON BALL Z, HIKARU NO GO, NARUTO, YU-GI-OH!, YUYU HAKUSHO, ONE PIECE, and SHAMAN KING. About Dr Pepper Dr Pepper is the leading brand in the Plano, Texas-based Dr Pepper/ Seven Up, Inc. portfolio. Dr Pepper/Seven Up is the largest beverage division of London-based beverage and confectionery firm Cadbury Schweppes plc (NYSE:CSG), and the largest producer of non-cola soft drinks in North America. The company's leading brands include, 7 UP, Sunkist, A&W Root Beer, Canada Dry, Sunkist, Squirt, Hawaiian Punch and Schweppes, as well as the RC Cola an Slush Puppie brands. About VIZ, LLC Founded in 1986, VIZ is a multi-media entertainment company specializing in Japanese entertainment properties for U.S. audiences. VIZ offers an integrated product line including magazines, graphic novels, videos, DVDs and audio soundtracks. Each month, VIZ publishes three magazines ? ANIMERICA, ANIMERICA EXTRA and SHONEN JUMP; over 20 graphic novel titles, including ALICE 19th, BOYS OVER FLOWERS, DRAGON BALL Z, FUSHIGI YÛGI, GUNDAM, INUYASHA, RANMA 12, and YU-GI-OH!; and distributes home video for BOYS OVER FLOWERS, HAMTARO, INUYASHA, POKéMON, PROJECT ARMS, and ZOIDS. Based in San Francisco, VIZ is one of the top five comics publishers in the U.S. and a subsidiary of Shogakukan and Shueisha Inc., two of the top publishers in Japan. VIZ is the leading publisher of manga for English speaking audiences, serving a growing market of dedicated fans of all ages. Estimating a core audience of nearly 15 million fans, the company holds more than a 50% market share of Japanese comics in the U.S. With some of the most innovative products in the industry, VIZ has expanded its offerings to its loyal fans through web sites such as www.animerica-mag.com, www.shonenjump.com, and its corporate site, www.viz.com Quote Link to comment Share on other sites More sharing options...
JsARCLIGHT Posted May 1, 2004 Share Posted May 1, 2004 Shonen Pepper? Dr. Jump? Where is Scott Bayo when you need him. Quote Link to comment Share on other sites More sharing options...
~Duo~Trenten Posted May 1, 2004 Share Posted May 1, 2004 In the company leading brands list that have Sunkist twice. 7th paragraph for those who can not find it. Quote Link to comment Share on other sites More sharing options...
the white drew carey Posted May 1, 2004 Share Posted May 1, 2004 In the company leading brands list that have Sunkist twice. 7th paragraph for those who can not find it. Dude... it's because Sunkist is THAT good. Quote Link to comment Share on other sites More sharing options...
areaseven Posted May 2, 2004 Author Share Posted May 2, 2004 Dude... it's because Sunkist is THAT good. Nothing beats Squirt, though. Quote Link to comment Share on other sites More sharing options...
areaseven Posted May 2, 2004 Author Share Posted May 2, 2004 What's funny about Dr. Pepper/7Up is that they don't distribute Dr. Pepper themselves. They get both Coca-Cola and Pepsi to bottle and distribute Dr. Pepper, depending on the area. Quote Link to comment Share on other sites More sharing options...
JELEINEN Posted May 2, 2004 Share Posted May 2, 2004 (edited) I don't see how advertising Dr. Pepper in the magazine or even a contest to make an ad will boost sales of the magazine. It might sell more pop though. Oh, and I believe DP does do its own bottling in Texas, which is why the stuff tastes different (and a lot better) down there. Edited May 2, 2004 by JELEINEN Quote Link to comment Share on other sites More sharing options...
Akilae Posted May 2, 2004 Share Posted May 2, 2004 drat, all this time I thought East Coast Dr. Pepper was already the best stuff on earth... gotta go and try out the *real* Dr. Pepper that the *real* men are drinking down there... Dr. Pepper seems to be doing stuff like this lately... I remember their Spider-Man cans back when the movie came out. and I thought EVA UCC coffee cans and AMG phone cards would never catch on in the states... You know, for some reason I can't imagine Coke or Pepsi doing this... Quote Link to comment Share on other sites More sharing options...
areaseven Posted May 2, 2004 Author Share Posted May 2, 2004 You know, for some reason I can't imagine Coke or Pepsi doing this... In Hong Kong, Coke released limited edition Gundam pewter figurines. In Japan, Pepsi had Mobile Suit Gundam bottlecap figures. I'm sure they'll both do an anime cross-promotion here in the U.S. soon. Quote Link to comment Share on other sites More sharing options...
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