The shame of all of this is the legal problems. From what I understand Macross doesn't do spectacularly well in Japan. The most profitable place to market Macross would be here in the states, but as tied up as the rights are I doubt that that could ever be possible.
Though it is best to think of it as a reunion tour. Fans always plead for bands like Jane's Addiction to get back together. The band is convinced to do this by an obscene pile of money, and then the music sucks because it seems contribed and forced, because it is. I am sure Kawamori feels the same way about macross.