I think this is nonsense because it makes it far too easy to inflate prices beyond their worth.
Yes, I do get to say what's "too expensive", not some overly capitalistic system run by sleezeballs in suits.
The fact is that supply and demand are different either way for items at different price. An item at a cheaper price becomes a very diferent item to the same product at a more expensive price.
The DEMAND for Macross figures at a cheaper price is probably higher than you think, it's just nobody's really tested the market with them. The success of Kaiyodo's revoltech Macross figures however would suggest it's quite high.
Prices should reflect the resources that go into them. Overly inflated "arteest" prices are one of the big causes of people spending beyond their means, plonking down unnecessary amounts for things that shouldn't cost as much as they do. The market rulers, the corporate bigwigs, are the ones determining prices.
The fact is that cheaper items in of themselves sell more so often you're making more or less the same amount of money regardless of price - people generally have a set amount they'll actually spend on Macross figures for example. Now, of course, there is a scenario where this won't hold as I said, and that's when people end up spending beyond their means - which is one of the biggest causes of the global economic down turn. The vicious form of capitalism spearheaded by the west, with it's artificial money(currency was untied from gold in the late 70s as an experiment) is what drives up prices of things like relatively simple transforming toys.
Things should better reflect the resources to go in them because it makes sense. When things are more tied to resources, corporate hounds can't draw capital out of the common man's pocket to the same degree since they're only charging for what's there. Of course, that's relying too much on business men to be kind, but at the end of the day, they're farting their own economy over doing what they do. Overpriced goods are a short term solution, not a long term one. In the long term economies break down when they're based on imaginary trust.
The only really to inflate prices is if the figures are in a smaller run(which will be more expensive anyway because of the cost of the injection mould process). There the supply is genuinely quite limited - whereas with Macross figures there's such a wide fanbase there's a lot of demand, and there's no real resource limitation on supply - look at how common Transformers are here.
A lot of people who talk about Supply and Demand have read a few economics books, been involved with business but haven't given much thought to the practicality at the end of the little guy.
Most toy companies, especially western ones like Hasbro, usually aren't all that in touch with their markets anyway.