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It is very bad, Serenity had a similar budget, grossed 10 million its opening weekend and went on to about double that. I heard that Riddick had a $38 million budget so if the final figure ends up doubling it will gross just about as much as it was budgeted. Which is not good news even with DVD sales and rentals later.

I blame the poor marketing strategy by Universal. There was no hype over the film other than the trailers posted here. On the other hand, I can't help but think maybe Diesel himself held back the marketing. It seems that he wasn't in it for the money with this film; after all, think about how much bank he made with Furious 6. The way it looks, he simply did this movie as a love letter to the fans of Pitch Black and as an apology for those who were royally pissed by The Chronicles of Riddick.

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