Big West should really rethink the pricing of their license fees. Their legal stand off/stalemate/status quo with HG means any potential licensee's market is severely limited from the get go, forcing them to charge a premium for smaller production runs. The high individual price of a licensee's product then makes cheaper KOs more attractive. If these KOs turn Arcadia and Bandai off from the Macross license, then Big West will be left with a lucrative license but no takers. Better to lower the license fees to more realistic levels (possibly shifting more revenue to a larger, but fair, percentage of the licensee's actual sales?), encourage more licensing, move more product and make KOs irrelevant. Licensees should also maximize the widest distribution available (e.g. give HLJ, et al. more access to stock) rather than force artificial scarcity and demand (e.g. making products only available through web stores that can solely be accessed by Japan residents etc.).